Service Innovation: How to Go from Customer Needs to Breakthrough Services (Bog, Hardback, Engelsk) af Lance Bettencourt
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Service Innovation: How to Go from Customer Needs to Breakthrough Services

(Bog, Hardback, Engelsk)
Forfatter: Lance Bettencourt
Service Innovation: How to Go from Customer Needs to Breakthrough Services
Forlag: McGraw-Hill Education - Europe

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Beskrivelse

If there's one truism about the service sector, it's that businesses don't succeed by inventing a better mousetrap; they succeed by finding the best, most cost-effective way to get rid of their customers' mice. This book gives a master's class on the art and science of creating breakthrough service products.

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Alle detaljer

Forlag McGraw-Hill Education - Europe
Forfatter Lance Bettencourt
Type Bog
Format Hardback
Sprog Engelsk
Udgave ed
Udgivelsesdato 16-07-2010
Første udgivelsesår 2010
Illustrationer 0 Illustrations
Originalsprog United States
Sideantal 304
Indbinding Hardback
Forlag McGraw-Hill Education - Europe
Sideoplysninger 304 pages, 0 Illustrations
Mål 238 x 163 x 25
ISBN-13 / EAN-13 9780071713009