Services Marketing Cases in Emerging Markets: An Asian Perspective (Bog, Paperback / softback, Engelsk)

Services Marketing Cases in Emerging Markets: An Asian Perspective

(Bog, Paperback / softback, Engelsk)



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This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies.

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Alle detaljer

Forlag Springer International Publishing AG
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Softcover reprint of the original 1st ed. 2017
Udgivelsesdato 22-04-2018
Første udgivelsesår 2018
Illustrationer 24 Illustrations, color; 4 Illustrations, black and white; X, 184 p. 28 illus., 24 illus. in color.
Fagredaktør Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen
Originalsprog Switzerland
Sideantal 184
Indbinding Paperback / softback
Forlag Springer International Publishing AG
Sideoplysninger 184 pages, 24 Illustrations, color; 4 Illustrations, black and white; X, 184 p. 28 illus., 24 illus.
Mål 235 x 155
ISBN-13 / EAN-13 9783319814124