-Share: How to Mobilize Social Word of Mouth (sWOM) (Bog, Paperback / softback, Engelsk)
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-Share: How to Mobilize Social Word of Mouth (sWOM)

(Bog, Paperback / softback, Engelsk)
Forfattere: Natalie T. Wood, Caroline K. Munoz
Forlag: Business Expert Press

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Beskrivelse

Examines the influence of social word of mouth (sWOM) and provides guidance on how to operationalize its growing power. The goal is to bring together industry best practices and academic research to help construct social media content that speaks with your brand voice, stimulates engagement, and inspires consumers to share.

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Alle detaljer

Forlag Business Expert Press
Forfattere Natalie T. Wood, Caroline K. Munoz
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 28-02-2017
Første udgivelsesår 2017
Originalsprog United States
Sideantal 242
Indbinding Paperback / softback
Forlag Business Expert Press
Sideoplysninger 242 pages
Mål 228 x 152 x 13
ISBN-13 / EAN-13 9781631574412