Shopping in Virtual Stores: An Empirical Analysis of Customer Experience and Gen Z’s ... (Bog, Paperback / softback, Engelsk)
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Shopping in Virtual Stores: An Empirical Analysis of Customer Experience and Gen Z’s Intention to Use Virtual Stores

(Bog, Paperback / softback, Engelsk)
Forfatter: Milena Hake
Shopping in Virtual Stores: An Empirical Analysis of Customer Experience and Gen Z’s Intention to Use Virtual Stores
Forlag: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

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Beskrivelse

How can immersive virtual environments reshape the way Generation Z shops? This study investigates the customer experience in virtual stores, its sensory, emotional, cognitive, social and immersive dimensions and their influence on Gen Z's behavioral intention to use virtual stores as a new shopping channel in the future.

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Alle detaljer

Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Forfatter Milena Hake
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 03-07-2025
Første udgivelsesår 2025
Serie BestMasters
Illustrationer 5 Illustrations, color; 36 Illustrations, black and white
Originalsprog Germany
Sideantal 221
Indbinding Paperback / softback
Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Sideoplysninger 221 pages, 5 Illustrations, color; 36 Illustrations, black and white
Mål 210 x 148
ISBN-13 / EAN-13 9783658486334