Short Introduction to Strategic Management (Bog, Paperback / softback, Engelsk)
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Short Introduction to Strategic Management

(Bog, Paperback / softback, Engelsk)
Forfatter: Torben Juul (Copenhagen Business School) Andersen
Short Introduction to Strategic Management
Forlag: Cambridge University Press

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Beskrivelse

An expert account of strategic management and its contemporary challenges, combining conventional analytical approaches with dynamic strategy making. The author presents key concepts and theories in an accessible manner, ready to be applied in management practice, and includes many short real-world examples to illustrate issues in specific business contexts.

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Alle detaljer

Forlag Cambridge University Press
Forfatter Torben Juul (Copenhagen Business School) Andersen
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 09-07-2013
Første udgivelsesår 2013
Serie Cambridge Short Introductions to Management
Illustrationer 26 Halftones, unspecified; 67 Line drawings, unspecified
Originalsprog United Kingdom
Sideantal 311
Indbinding Paperback / softback
Forlag Cambridge University Press
Sideoplysninger 311 pages, 26 Halftones, unspecified; 67 Line drawings, unspecified
Mål 217 x 144 x 15
ISBN-13 / EAN-13 9781107671355