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Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization

(Bog, Paperback / softback, Engelsk)
Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization
Forlag: Multilingual Matters

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Beskrivelse

This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes.

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Alle detaljer

Forlag Multilingual Matters
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 01-11-2018
Første udgivelsesår 2018
Fagredaktør Barbara Schmenk, Stephan Breidbach, Lutz Kuster
Originalsprog United Kingdom
Sideantal 178
Indbinding Paperback / softback
Forlag Multilingual Matters
Sideoplysninger 178 pages
Mål 230 x 155 x 11
ISBN-13 / EAN-13 9781788921855