SMEs in an Era of Globalization: International Business and Market Strategies
(Bog, Hardback, Engelsk)
Forlag:
Palgrave Macmillan
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781137575708
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Beskrivelse
This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market.
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| Forlag | Palgrave Macmillan |
| Forfatter | Ilan Bijaoui |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2017 |
| Udgivelsesdato | 24-11-2016 |
| Første udgivelsesår | 2016 |
| Illustrationer | IX, 138 p. |
| Originalsprog | United Kingdom |
| Sideantal | 138 |
| Indbinding | Hardback |
| Forlag | Palgrave Macmillan |
| Sideoplysninger | 138 pages, IX, 138 p. |
| Mål | 210 x 148 |
| ISBN-13 / EAN-13 | 9781137575708 |