Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780367553630
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Beskrivelse
Experts in the field of economics, management science, and particularly in the marketing domain, have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns.
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| Forlag | Taylor & Francis Ltd |
| Forfattere | Jishnu Bhattacharyya, Manoj Kumar Dash, Chandana Hewege, M.S. Balaji, Weng Marc Lim |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 27-09-2021 |
| Første udgivelsesår | 2021 |
| Illustrationer | 81 Line drawings, black and white; 81 Illustrations, black and white |
| Fagredaktør | Jishnu Bhattacharyya, Manoj Kumar Dash, Chandana R. Hewege, M.S. Balaji, Lim Weng Marc |
| Originalsprog | United Kingdom |
| Sideantal | 944 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 944 pages, 81 Line drawings, black and white; 81 Illustrations, black and white |
| Mål | 174 x 236 x 52 |
| ISBN-13 / EAN-13 | 9780367553630 |