Social Innovation and New Business Models: Creating Shared Value in Low-Income Markets
(Bog, Paperback / softback, Engelsk)
Beskrivelse
This book shows how companies can implement social innovation and presents new social business models that can be used to target low-income markets. It presents key factors related to the social product innovation process and corresponding communication.
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| Forlag | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Forfatter | Laura Michelini |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 2012 ed. |
| Udgivelsesdato | 07-08-2012 |
| Første udgivelsesår | 2012 |
| Serie | SpringerBriefs in Business |
| Illustrationer | 15 Illustrations, black and white |
| Originalsprog | Germany |
| Sideantal | 80 |
| Indbinding | Paperback / softback |
| Forlag | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Sideoplysninger | 80 pages, 15 Illustrations, black and white |
| Mål | 235 x 155 |
| ISBN-13 / EAN-13 | 9783642321498 |