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Forventes på lager: 16-06-2023
Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.
| Forlag | SAGE Publications Inc |
| Forfattere | Nancy R. Lee, Philip Kotler, Julie Colehour |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 7 Revised edition |
| Udgivelsesdato | 16-06-2023 |
| Første udgivelsesår | 2023 |
| Originalsprog | United States |
| Sideantal | 576 |
| Indbinding | Paperback / softback |
| Forlag | SAGE Publications Inc |
| Sideoplysninger | 576 pages |
| Mål | 185 x 234 x 34 |
| ISBN-13 / EAN-13 | 9781071851647 |