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Social Media and Interactive Communications: A service sector reflective on the challenges for practice and theory

(Bog, Paperback / softback, Engelsk)
Social Media and Interactive Communications: A service sector reflective on the challenges for practice and theory
Forlag: Taylor & Francis Ltd

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Beskrivelse

This book presents the latest research exploring how social media may facilitate greater levels of interactivity in firm-customer communications in varying service contexts, but also challenges firms to change how they communicate and how they resource and manage their customer engagement. This book was originally published as a special issue of the Service Industries Journal.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 04-09-2018
Første udgivelsesår 2018
Fagredaktør Mark (Ulster University Durkin, Aodheen McCartan, Mairead (Trinity College Dublin Brady
Originalsprog United Kingdom
Sideantal 134
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 134 pages
Mål 175 x 244 x 13
ISBN-13 / EAN-13 9780367023966