Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases (Bog, Hardback, Engelsk) af Evangelos Christou
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Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases

(Bog, Hardback, Engelsk)
Forfatter: Evangelos Christou
Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases
Forlag: Taylor & Francis Ltd

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Beskrivelse

Presenting the theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, and marketing.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Evangelos Christou
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 28-01-2012
Første udgivelsesår 2012
Serie New Directions in Tourism Analysis
Fagredaktør Marianna Sigala
Originalsprog United Kingdom
Sideantal 344
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 344 pages
Mål 239 x 164 x 27
ISBN-13 / EAN-13 9781409420910