Social Media Influencers in Strategic Communication
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032019840
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Beskrivelse
This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. It tackles strategic influencer communication from multi-disciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 29-01-2024 |
| Første udgivelsesår | 2024 |
| Fagredaktør | Nils S. (Universitat Tubingen) Borchers |
| Originalsprog | United Kingdom |
| Sideantal | 136 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 136 pages |
| Mål | 177 x 254 x 13 |
| ISBN-13 / EAN-13 | 9781032019840 |