Social Media Marketing: Strategies in Utilizing Consumer-Generated Content (Bog, Paperback / softback, Engelsk) af Emi Moriuchi

Social Media Marketing: Strategies in Utilizing Consumer-Generated Content

(Bog, Paperback / softback, Engelsk)
Forfatter: Emi Moriuchi



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Beskrivelse

Explains why it is even more important today that brands use consumer voices to advocate their brands. In this lively and practical book, the author uses theories to explain consumer psychology and offers practical examples of which social media platforms are conducive to consumer-generated content and why.

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Alle detaljer

Forlag Business Expert Press
Forfatter Emi Moriuchi
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Second Edition
Udgivelsesdato 30-03-2019
Første udgivelsesår 2019
Originalsprog United States
Sideantal 166
Indbinding Paperback / softback
Forlag Business Expert Press
Sideoplysninger 166 pages
Mål 152 x 229 x 11
ISBN-13 / EAN-13 9781948976787