Socially Responsible Consumption and Marketing in Practice: Collection of Case Studies (Bog, Paperback / softback, Engelsk)
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Socially Responsible Consumption and Marketing in Practice: Collection of Case Studies

(Bog, Paperback / softback, Engelsk)
Socially Responsible Consumption and Marketing in Practice: Collection of Case Studies
Forlag: Springer Verlag, Singapore

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The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable.

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Forlag Springer Verlag, Singapore
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2022 ed.
Udgivelsesdato 02-02-2023
Første udgivelsesår 2023
Illustrationer 31 Illustrations, color; 12 Illustrations, black and white; XV, 358 p. 43 illus., 31 illus. in color.
Fagredaktør Jishnu Bhattacharyya, M. S. Balaji, Yangyang Jiang, Jaylan Azer, Chandana R. Hewege
Originalsprog Singapore
Sideantal 358
Indbinding Paperback / softback
Forlag Springer Verlag, Singapore
Sideoplysninger 358 pages, 31 Illustrations, color; 12 Illustrations, black and white; XV, 358 p. 43 illus., 31 illu
Mål 235 x 155
ISBN-13 / EAN-13 9789811664359