Socially Responsible Consumption and Marketing in Practice: Collection of Case Studies (Bog, Hardback, Engelsk)
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Socially Responsible Consumption and Marketing in Practice: Collection of Case Studies

(Bog, Hardback, Engelsk)
Forlag: Springer Verlag, Singapore

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The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable.

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Forlag Springer Verlag, Singapore
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2022 ed.
Udgivelsesdato 01-02-2022
Første udgivelsesår 2022
Illustrationer 31 Illustrations, color; 12 Illustrations, black and white; XV, 358 p. 43 illus., 31 illus. in color.
Fagredaktør Jishnu Bhattacharyya, M. S. Balaji, Yangyang Jiang, Jaylan Azer, Chandana R. Hewege
Originalsprog Singapore
Sideantal 358
Indbinding Hardback
Forlag Springer Verlag, Singapore
Sideoplysninger 358 pages, 31 Illustrations, color; 12 Illustrations, black and white; XV, 358 p. 43 illus., 31 illu
Mål 235 x 155
ISBN-13 / EAN-13 9789811664328