Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding (Bog, Hardback, Engelsk) af D. Jackson

Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding

(Bog, Hardback, Engelsk)
Forfatter: D. Jackson



Forlag: Palgrave USA

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Beskrivelse

Brands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.

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Alle detaljer

Forlag Palgrave USA
Forfatter D. Jackson
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 06-10-2003
Første udgivelsesår 2003
Illustrationer XXII, 179 p.
Originalsprog United States
Sideantal 179
Indbinding Hardback
Forlag Palgrave USA
Sideoplysninger 179 pages, XXII, 179 p.
Mål 242 x 166 x 8
ISBN-13 / EAN-13 9781403905192