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Forventes på lager: 16-07-2007
Provides an insight on the use of sponsorship for a return on investment. This book builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship. It provides a selection of examples and case studies to demonstrate the importance of sponsorship.
| Forlag | Taylor & Francis Ltd |
| Forfatter | Guy Masterman |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 16-07-2007 |
| Første udgivelsesår | 2007 |
| Originalsprog | United Kingdom |
| Sideantal | 280 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 280 pages |
| Mål | 239 x 163 x 20 |
| ISBN-13 / EAN-13 | 9780750686402 |