Sport Business in the Global Marketplace
(Bog, Paperback / softback, Engelsk)
Forlag:
Palgrave Macmillan
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781349508457
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Beskrivelse
Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams.
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Alle detaljer
| Forlag | Palgrave Macmillan |
| Forfattere | H. Westerbeek, A. Smith |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2003 |
| Udgivelsesdato | 04-10-2002 |
| Første udgivelsesår | 2002 |
| Illustrationer | 251 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 241 |
| Indbinding | Paperback / softback |
| Forlag | Palgrave Macmillan |
| Sideoplysninger | 241 pages, 251 Illustrations, black and white |
| Mål | 154 x 228 x 14 |
| ISBN-13 / EAN-13 | 9781349508457 |