Sport Marketing in a Global Environment: Strategic Perspectives (Bog, Paperback / softback, Engelsk)
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  9. Sport Marketing in a Global Environment: Strategic Perspectives

Sport Marketing in a Global Environment: Strategic Perspectives

(Bog, Paperback / softback, Engelsk)
Sport Marketing in a Global Environment: Strategic Perspectives
Forlag: Taylor & Francis Ltd

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Beskrivelse

This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 29-01-2024
Første udgivelsesår 2024
Serie World Association for Sport Management Series
Illustrationer 25 Tables, black and white; 14 Line drawings, black and white; 14 Illustrations, black and white
Fagredaktør Ruth M. (Northumbria University Crabtree, James J. (University of Georgia Zhang
Originalsprog United Kingdom
Sideantal 284
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 284 pages, 25 Tables, black and white; 14 Line drawings, black and white; 14 Illustrations, black an
Mål 234 x 156
ISBN-13 / EAN-13 9781032217963