Sports and City Marketing in European Cities (Bog, Hardback, Engelsk) af Leo van den Berg

Sports and City Marketing in European Cities

(Bog, Hardback, Engelsk)
Forfattere: Leo van den Berg, Erik Braun, Alexander H.J. Otgaar

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Beskrivelse

City governors are becoming increasingly aware of the possibilities of using sport as an instrument of reaching objectives of urban management. This engaging book investigates the state of the art of sports and city marketing in five European cities, examining sport as an instrument of city marketing and a tool for maximizing a city’s potential through its marketing policies.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Leo van den Berg, Erik Braun, Alexander H.J. Otgaar
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 18-06-2002
Første udgivelsesår 2002
Serie EURICUR Series European Institute for Comparative Urban Research
Originalsprog United Kingdom
Sideantal 134
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 134 pages
Mål 219 x 153
ISBN-13 / EAN-13 9780754619314