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Sports Sponsorship: Principles and Practices

(Bog, Paperback / softback, Engelsk)
Forfatter: John A. Fortunato
Sports Sponsorship: Principles and Practices
Forlag: McFarland & Co Inc

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Beskrivelse

Examines how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations.

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Alle detaljer

Forlag McFarland & Co Inc
Forfatter John A. Fortunato
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 14-08-2013
Første udgivelsesår 2013
Illustrationer 8 tables, bibliography, index
Originalsprog United States
Sideantal 228
Indbinding Paperback / softback
Forlag McFarland & Co Inc
Sideoplysninger 228 pages, 8 tables, bibliography, index
Mål 254 x 181 x 15
ISBN-13 / EAN-13 9780786474318