John A. Fortunato Forfatter
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Making the Cut: Life Inside the PGA Tour System (Bog, Paperback / softback, Engelsk)The PGA Tour system thrives because it creates compelling, life-changing stories that lie within a golfer's quest for achievement. In speaking with more... Læs mere
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Sports Sponsorship: Principles and Practices (Bog, Paperback / softback, Engelsk)Examines how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship,... Læs mere
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Making Media Content: The Influence of Constituency Groups on Mass Media (Bog, Paperback / softback, Engelsk)Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of
Levering: Skaffevare (forvent 14 - 30 hverdage)
