The PGA Tour system thrives because it creates compelling, life-changing stories that lie within a golfer's quest for achievement. In speaking with more... Læs mere
Examines how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship,... Læs mere
Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of