Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement (Bog, Hardback, Engelsk)
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Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement

(Bog, Hardback, Engelsk)
Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement
Forlag: Taylor & Francis Ltd

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This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research.

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Forlag Taylor & Francis Ltd
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 26-11-2020
Første udgivelsesår 2020
Serie Routledge Studies in Marketing
Illustrationer 15 Tables, black and white; 22 Line drawings, black and white; 4 Halftones, black and white; 26 Illustrations, black and white
Fagredaktør Kathy (Griffith Univesity Knox, Krzysztof Kubacki, Sharyn Rundle-Thiele
Originalsprog United Kingdom
Sideantal 212
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 212 pages, 15 Tables, black and white; 22 Line drawings, black and white; 4 Halftones, black and whi
Mål 161 x 241 x 21
ISBN-13 / EAN-13 9780367172695