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Forventes på lager: 30-11-2021
Uncovers the secrets of brand success and explores less travelled paths in the world of branding. The book uncovers the secrets of brand success; introduces ‘Generation B’ - today’s generation of brand natives; challenges current paradigms; reveals the roots and rationale of financial brand valuation; and presents popular valuation methods.
| Forlag | Business Expert Press |
| Forfatter | Brian McGurk |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 30-11-2021 |
| Første udgivelsesår | 2021 |
| Originalsprog | United States |
| Sideantal | 178 |
| Indbinding | Paperback / softback |
| Forlag | Business Expert Press |
| Sideoplysninger | 178 pages |
| Mål | 228 x 152 x 12 |
| ISBN-13 / EAN-13 | 9781637421239 |