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Storyscaping: Stop Creating Ads, Start Creating Worlds

(Bog, Hardback, Engelsk)
Forfattere: Gaston Legorburu, Darren McColl
Storyscaping: Stop Creating Ads, Start Creating Worlds
Forlag: John Wiley & Sons Inc

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Beskrivelse

How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers.

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Alle detaljer

Forlag John Wiley & Sons Inc
Forfattere Gaston Legorburu, Darren McColl
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 08-04-2014
Første udgivelsesår 2014
Originalsprog United States
Sideantal 256
Indbinding Hardback
Forlag John Wiley & Sons Inc
Sideoplysninger 256 pages
Mål 211 x 212 x 19
ISBN-13 / EAN-13 9781118823286