Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage Through... (Bog, Hardback, Engelsk)
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Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering

(Bog, Hardback, Engelsk)
Forfattere: Richard Gibbs, Andrew Humphries
Forlag: Kogan Page Ltd

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Helps you to understand how partnerships function and how you can manage them more effectively and efficiently. This title also helps you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity.

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Alle detaljer

Forlag Kogan Page Ltd
Forfattere Richard Gibbs, Andrew Humphries
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 03-02-2009
Første udgivelsesår 2009
Originalsprog United Kingdom
Sideantal 256
Indbinding Hardback
Forlag Kogan Page Ltd
Sideoplysninger 256 pages
Mål 241 x 166 x 21
ISBN-13 / EAN-13 9780749454845