Strategic and Innovative Pricing: Price Models for a Digital Economy (Bog, Paperback / softback, Engelsk)
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Strategic and Innovative Pricing: Price Models for a Digital Economy

(Bog, Paperback / softback, Engelsk)
Forfattere: Mathias (Uppsala University Coster, Einar (Uppsala University Iveroth, Nils-Goran (Uppsala University Olve, Carl-Johan (Linkoping University Petri, Alf (Linkoping University Westelius
Strategic and Innovative Pricing: Price Models for a Digital Economy
Forlag: Taylor & Francis Ltd

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This book provides a concrete guide on how to execute strategic pricing to excel financially in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners.

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Forlag Taylor & Francis Ltd
Forfattere Mathias (Uppsala University Coster, Einar (Uppsala University Iveroth, Nils-Goran (Uppsala University Olve, Carl-Johan (Linkoping University Petri, Alf (Linkoping University Westelius
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 29-04-2022
Første udgivelsesår 2022
Serie Routledge Research in Strategic Management
Illustrationer 2 Tables, black and white
Originalsprog United Kingdom
Sideantal 182
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 182 pages, 2 Tables, black and white
Mål 229 x 152
ISBN-13 / EAN-13 9780367500214