Strategic Brand Storytelling: Leveraging Narrative for Competitive Value Creation
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781032974415
- Se flere detaljer ▼
Beskrivelse
This book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the practical implications of storytelling in marketing.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 12-02-2025 |
| Første udgivelsesår | 2025 |
| Fagredaktør | Adam J. Mills |
| Originalsprog | United Kingdom |
| Sideantal | 170 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 170 pages |
| Mål | 253 x 181 x 17 |
| ISBN-13 / EAN-13 | 9781032974415 |