Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitab... (Bog, Hardback, Engelsk)
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Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

(Bog, Hardback, Engelsk)
Forfatter: Arthur Hughes
Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
Forlag: McGraw-Hill Education - Europe

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Providing marketing professionals with the most current theories, strategies, and practical advice for 15 years--now fully updated and revised to include digital platforms to expand outreach further than ever

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Alle detaljer

Forlag McGraw-Hill Education - Europe
Forfatter Arthur Hughes
Type Bog
Format Hardback
Sprog Engelsk
Udgave 4 ed
Udgivelsesdato 16-02-2012
Første udgivelsesår 2012
Illustrationer 0 Illustrations
Originalsprog United States
Sideantal 608
Indbinding Hardback
Forlag McGraw-Hill Education - Europe
Sideoplysninger 608 pages, 0 Illustrations
Mål 241 x 176 x 45
ISBN-13 / EAN-13 9780071773485