Strategic Innovative Marketing and Tourism: 7th ICSIMAT, Athenian Riviera, Greece, 2018 (Bog, Hardback, Engelsk)
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Strategic Innovative Marketing and Tourism: 7th ICSIMAT, Athenian Riviera, Greece, 2018

(Bog, Hardback, Engelsk)
Strategic Innovative Marketing and Tourism: 7th ICSIMAT, Athenian Riviera, Greece, 2018
Forlag: Springer Nature Switzerland AG

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Beskrivelse

Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing.

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Alle detaljer

Forlag Springer Nature Switzerland AG
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2019 ed.
Udgivelsesdato 04-07-2019
Første udgivelsesår 2019
Serie Springer Proceedings in Business and Economics
Illustrationer 99 Illustrations, black and white; XL, 1330 p. 99 illus. In 2 volumes, not available separately.
Fagredaktør Androniki Kavoura, Efstathios Kefallonitis, Apostolos Giovanis
Originalsprog Switzerland
Sideantal 1330
Indbinding Hardback
Forlag Springer Nature Switzerland AG
Sideoplysninger 1330 pages, 99 Illustrations, black and white; XL, 1330 p. 99 illus. In 2 volumes, not available sep
Mål 235 x 155
ISBN-13 / EAN-13 9783030124526