Strategic Innovative Marketing and Tourism: 8th ICSIMAT, Northern Aegean, Greece, 2019 (Bog, Paperback / softback, Engelsk)
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Strategic Innovative Marketing and Tourism: 8th ICSIMAT, Northern Aegean, Greece, 2019

(Bog, Paperback / softback, Engelsk)
Forlag: Springer Nature Switzerland AG

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Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing.

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Forlag Springer Nature Switzerland AG
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2020 ed.
Udgivelsesdato 12-03-2021
Første udgivelsesår 2021
Serie Springer Proceedings in Business and Economics
Illustrationer 100 Illustrations, black and white; XXIX, 1105 p. 100 illus.
Fagredaktør Androniki Kavoura, Efstathios Kefallonitis, Prokopios Theodoridis
Originalsprog Switzerland
Sideantal 1105
Indbinding Paperback / softback
Forlag Springer Nature Switzerland AG
Sideoplysninger 1105 pages, 100 Illustrations, black and white; XXIX, 1105 p. 100 illus.
Mål 235 x 155
ISBN-13 / EAN-13 9783030361280