Strategic International Marketing: Theory and Practice
(Bog, Paperback / softback, Engelsk)
Forlag:
SAGE Publications Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781529768701
- Se flere detaljer ▼
Forventes på lager: 12-12-2026
Beskrivelse
A strategic, practice-focused guide to international marketing that combines cutting-edge theory with diagnostic tools, helping students turn global complexity into clear marketing decisions.
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Alle detaljer
| Forlag | SAGE Publications Ltd |
| Forfattere | Leonidas C. Leonidou, Constantine S Katsikeas, Constantinos N Leonidou, Bilge Aykol, Thomas Fotiadis |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 12-12-2026 |
| Første udgivelsesår | 2026 |
| Originalsprog | United Kingdom |
| Sideantal | 504 |
| Indbinding | Paperback / softback |
| Forlag | SAGE Publications Ltd |
| Sideoplysninger | 504 pages |
| Mål | 246 x 189 |
| ISBN-13 / EAN-13 | 9781529768701 |