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Strategic Market Management, European Edition

(Bog, Paperback / softback, Engelsk)
Forfattere: David A. (University of California Aaker, Damien (Michael Smurfit Graduate School of Business) McLoughlin
Strategic Market Management, European Edition
Forlag: John Wiley & Sons Inc

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Beskrivelse

"The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G.

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Alle detaljer

Forlag John Wiley & Sons Inc
Forfattere David A. (University of California Aaker, Damien (Michael Smurfit Graduate School of Business) McLoughlin
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave European Edition
Udgivelsesdato 26-01-2007
Første udgivelsesår 2007
Originalsprog United States
Sideantal 368
Indbinding Paperback / softback
Forlag John Wiley & Sons Inc
Sideoplysninger 368 pages
Mål 242 x 167 x 19
ISBN-13 / EAN-13 9780470059869