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Strategic Marketing: Cases, Concepts and Challenges

(Bog, Paperback / softback, Engelsk)
Forfattere: John Atkinson, Ian Wilson
Strategic Marketing: Cases, Concepts and Challenges
Forlag: Pearson Education Limited

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Beskrivelse

This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments

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Alle detaljer

Forlag Pearson Education Limited
Forfattere John Atkinson, Ian Wilson
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 31-05-1996
Første udgivelsesår 1996
Originalsprog United Kingdom
Sideantal 296
Indbinding Paperback / softback
Forlag Pearson Education Limited
Sideoplysninger 296 pages
Mål 235 x 159 x 19
ISBN-13 / EAN-13 9780004990378