Strategic Marketing: Cases, Concepts and Challenges (Bog, Paperback / softback, Engelsk) af John Atkinson
  1. Forside
  2. Bøger
  3. Engelske bøger
  4. Salg og marketing
  5. Forretningsstrategier
  6. Strategic Marketing: Cases, Concepts and Challenges

Strategic Marketing: Cases, Concepts and Challenges

(Bog, Paperback / softback, Engelsk)
Forfattere: John Atkinson, Ian Wilson
Strategic Marketing: Cases, Concepts and Challenges
Forlag: Pearson Education Limited

Bemærk: Kan ikke leveres før jul.

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Relaterede kategorier

Forretningsstrategier Salg og marketing
  = Emner / kategorier
  = Sektioner / guides
  = Specialsider
  = Kampagner

Beskrivelse

This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments

Læsernes anmeldelser (0)

Alle detaljer

Forlag Pearson Education Limited
Forfattere John Atkinson, Ian Wilson
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 31-05-1996
Første udgivelsesår 1996
Originalsprog United Kingdom
Sideantal 296
Indbinding Paperback / softback
Forlag Pearson Education Limited
Sideoplysninger 296 pages
Mål 235 x 159 x 19
ISBN-13 / EAN-13 9780004990378