Strategic Marketing Management: A Process Based Approach (Bog, Paperback / softback, Engelsk)
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Strategic Marketing Management: A Process Based Approach

(Bog, Paperback / softback, Engelsk)
Forfattere: Luiz (Glasgow University) Moutinho, Geoff (University of Glasgow) Southern
Forlag: Cengage Learning EMEA

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Beskrivelse

Integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. This title draws heavily on Business Process Re-engineering (BPR).

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Alle detaljer

Forlag Cengage Learning EMEA
Forfattere Luiz (Glasgow University) Moutinho, Geoff (University of Glasgow) Southern
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave New ed
Udgivelsesdato 18-11-2009
Første udgivelsesår 2009
Originalsprog United Kingdom
Sideantal 512
Indbinding Paperback / softback
Forlag Cengage Learning EMEA
Sideoplysninger 512 pages
Mål 260 x 195 x 23
ISBN-13 / EAN-13 9781844800001