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Strategic Marketing Management for The Pacific Region

(Bog, Paperback / softback, Engelsk)
Forfattere: David Cravens, Bill Merrilees, Rhett Walker
Strategic Marketing Management for The Pacific Region
Forlag: McGraw-Hill Education - Europe

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Beskrivelse

Presents an Australasian adaptation of the successful "US Strategic Marketing" text by acclaimed author David Cravens. This work gives students and lecturers a comprehensive strategic approach to marketing management in the Pacific region. It uses localised case material and research data, along with a redevelopment of the Cravens frame.

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Alle detaljer

Forlag McGraw-Hill Education - Europe
Forfattere David Cravens, Bill Merrilees, Rhett Walker
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Australian ed
Udgivelsesdato 16-12-1999
Første udgivelsesår 1999
Originalsprog United States
Sideantal 480
Indbinding Paperback / softback
Forlag McGraw-Hill Education - Europe
Sideoplysninger 480 pages
Mål 240 x 179 x 29
ISBN-13 / EAN-13 9780074705889