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Strategic Marketing: Plannning and Control

(Bog, Hardback, Engelsk)
Forfattere: Graeme Drummond, John Ensor, Ruth Ashford
Strategic Marketing: Plannning and Control
Forlag: Taylor & Francis Ltd

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Beskrivelse

Offers coverage of developments in customer relationship management, business ethics, market-led orientation and resource/asset-based approaches to internal analysis and planning. This book uses an exam focused approach which has been class tested and refined.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Graeme Drummond, John Ensor, Ruth Ashford
Type Bog
Format Hardback
Sprog Engelsk
Udgave 3 ed
Udgivelsesdato 10-12-2007
Første udgivelsesår 2007
Originalsprog United Kingdom
Sideantal 348
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 348 pages
Mål 246 x 193 x 15
ISBN-13 / EAN-13 9780750682718