Strategies In Emerging Markets: - A Casebook on Danish Multinational Corporations in ... (Ebog, pdf, drm, Engelsk)
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Strategies In Emerging Markets: - A Casebook on Danish Multinational Corporations in China and India

(Ebog, pdf, drm, Engelsk)
Forfattere: Michael Wendelboe Hansen, Marcus Møller Larsen, Torben Pedersen, Peter Wad
Strategies In Emerging Markets: - A Casebook on Danish Multinational Corporations in China and India
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Forlag: Samfundslitteratur
Kort beskrivelse
The authors present experiences of Danish MNCs in India and China seen from the perspective of corporate decision makers.

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Beskrivelse

The authors present seven case studies of large Danish investments in India and China.

The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing western MNCs operating in these two Asian giants.

The case studies encourage readers to adopt a decision maker s perspective, and targets students and managers interested in MNC strategy in emerging markets.

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Alle detaljer

Forlag Samfundslitteratur
Forfattere Michael Wendelboe Hansen, Marcus Møller Larsen, Torben Pedersen, Peter Wad
Type Ebog
Format pdf, drm
Sprog Engelsk
Udgivelsesdato 01-09-2010
Udgiver CBS Press
Sideantal 185 Sider
Filtype pdf
Filstørrelse 4500 KB
Kopibeskyttelse AdobeDRM
Datamining Ikke tilladt
ISBN-13 / EAN-13 9788763099431