Success in the Bottom of the Pyramid Market in Africa: The Case of Multinational Pharmaceutical Companies
(Bog, Paperback / softback, Engelsk)
Forlag:
Springer Nature Switzerland AG
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9783030590673
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Beskrivelse
This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for a profitable access to the Bottom of the Pyramid (BoP) markets.
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| Forlag | Springer Nature Switzerland AG |
| Forfatter | Philipp von Carlowitz |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2020 |
| Udgivelsesdato | 14-11-2020 |
| Første udgivelsesår | 2020 |
| Serie | SpringerBriefs in Business |
| Illustrationer | 13 Illustrations, color; 2 Illustrations, black and white |
| Originalsprog | Switzerland |
| Sideantal | 120 |
| Indbinding | Paperback / softback |
| Forlag | Springer Nature Switzerland AG |
| Sideoplysninger | 120 pages, 13 Illustrations, color; 2 Illustrations, black and white |
| Mål | 235 x 155 |
| ISBN-13 / EAN-13 | 9783030590673 |