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Forventes på lager: 21-12-2015
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.
| Forlag | Palgrave Macmillan |
| Forfattere | Gergely Sznolnoki, Liz Thach, Dani Kolb |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2090 |
| Udgivelsesdato | 21-12-2015 |
| Første udgivelsesår | 2015 |
| Illustrationer | XIV, 168 p. |
| Originalsprog | United Kingdom |
| Sideantal | 168 |
| Indbinding | Hardback |
| Forlag | Palgrave Macmillan |
| Sideoplysninger | 168 pages, XIV, 168 p. |
| Mål | 183 x 224 x 13 |
| ISBN-13 / EAN-13 | 9781137602978 |