Sustainability in Marketing Practice: Strategies for Industry 4.0 (Bog, Hardback, Engelsk)

Sustainability in Marketing Practice: Strategies for Industry 4.0

(Bog, Hardback, Engelsk)

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Details sustainable marketing, and the promotion of environmentally and socially responsible products, practices, and brand values. Explores integrating sustainability into a marketing strategy and how to develop, broaden, and maintain an effective sustainable marketing strategy. Connects marketing, consumption, and sustainability.

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Forlag Apple Academic Press Inc.
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 23-08-2024
Første udgivelsesår 2024
Illustrationer 48 Line drawings, color; 31 Line drawings, black and white; 1 Halftones, color; 49 Illustrations, color; 31 Illustrations, black and white
Fagredaktør Subrata Chattopadhyay, Udit Chawla
Originalsprog Canada
Sideantal 306
Indbinding Hardback
Forlag Apple Academic Press Inc.
Sideoplysninger 306 pages, 48 Line drawings, color; 31 Line drawings, black and white; 1 Halftones, color; 49 Illust
Mål 234 x 156
ISBN-13 / EAN-13 9781774915882