Sustainable Marketing: A Holistic Approach (Bog, Hardback, Engelsk) af Mark Peterson

Sustainable Marketing: A Holistic Approach

(Bog, Hardback, Engelsk)
Forfatter: Mark Peterson

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Beskrivelse

This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.

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Alle detaljer

Forlag SAGE Publications Ltd
Forfatter Mark Peterson
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 25-05-2021
Første udgivelsesår 2021
Originalsprog United Kingdom
Sideantal 440
Indbinding Hardback
Forlag Sage Publications Ltd
Sideoplysninger 440 pages
Mål 239 x 191 x 31
ISBN-13 / EAN-13 9781526494641