Sustainable Marketing of Transformative Heritage Tourism
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032386683
- Se flere detaljer ▼
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Beskrivelse
This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 29-11-2024 |
| Første udgivelsesår | 2024 |
| Illustrationer | 17 Tables, black and white; 8 Line drawings, black and white; 5 Halftones, black and white; 13 Illustrations, black and white |
| Fagredaktør | Deepak (Arizona State University Chhabra |
| Originalsprog | United Kingdom |
| Sideantal | 250 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 250 pages, 17 Tables, black and white; 8 Line drawings, black and white; 5 Halftones, black and whit |
| Mål | 233 x 155 x 18 |
| ISBN-13 / EAN-13 | 9781032386683 |