Technology-Oriented Customer Touchpoints in Context of Services in Retailing: A Differentiated Analysis on Social Presence and Privacy Calculus
(Bog, Paperback / softback, Engelsk)
Forlag:
Springer Fachmedien Wiesbaden
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9783658405533
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Beskrivelse
In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays.
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Alle detaljer
| Forlag | Springer Fachmedien Wiesbaden |
| Forfatter | Tobias Roding |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2023 |
| Udgivelsesdato | 11-01-2023 |
| Første udgivelsesår | 2023 |
| Serie | Handel und Internationales Marketing Retailing and International Marketing |
| Illustrationer | 18 Illustrations, black and white |
| Originalsprog | Germany |
| Sideantal | 245 |
| Indbinding | Paperback / softback |
| Forlag | Springer Fachmedien Wiesbaden |
| Sideoplysninger | 245 pages, 18 Illustrations, black and white |
| Mål | 210 x 148 |
| ISBN-13 / EAN-13 | 9783658405533 |