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  7. Television and its Viewers: Cultivation Theory and Research

Television and its Viewers: Cultivation Theory and Research

(Bog, Paperback / softback, Engelsk)
Forfattere: James Shanahan, Michael Morgan
Television and its Viewers: Cultivation Theory and Research
Forlag: Cambridge University Press

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Beskrivelse

Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. Shanahan and Morgan present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment.

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Alle detaljer

Forlag Cambridge University Press
Forfattere James Shanahan, Michael Morgan
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 09-09-1999
Første udgivelsesår 1999
Illustrationer Worked examples or Exercises; 20 Halftones, unspecified; 30 Line drawings, unspecified
Originalsprog United Kingdom
Sideantal 284
Indbinding Paperback / softback
Forlag Cambridge University Press
Sideoplysninger 284 pages, Worked examples or Exercises; 20 Halftones, unspecified; 30 Line drawings, unspecified
Mål 228 x 153 x 19
ISBN-13 / EAN-13 9780521587556