The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Cla... (Bog, Paperback / softback, Engelsk)
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

(Bog, Paperback / softback, Engelsk)
Forfattere: Al Ries, Laura Ries
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
Forlag: HarperCollins Publishers Inc

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Beskrivelse

Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu

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Alle detaljer

Forlag HarperCollins Publishers Inc
Forfattere Al Ries, Laura Ries
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 20-03-2011
Første udgivelsesår 2011
Originalsprog United States
Sideantal 272
Indbinding Paperback / softback
Forlag HarperCollins Publishers Inc
Sideoplysninger 272 pages
Mål 188 x 233 x 23
ISBN-13 / EAN-13 9780060007737