The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
(Bog, Paperback / softback, Engelsk)
Forlag:
John Wiley & Sons Inc
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780470051245
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Beskrivelse
The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.
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Alle detaljer
| Forlag | John Wiley & Sons Inc |
| Forfatter | Joseph Sugarman |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 02-01-2007 |
| Første udgivelsesår | 2007 |
| Originalsprog | United States |
| Sideantal | 368 |
| Indbinding | Paperback / softback |
| Forlag | John Wiley & Sons Inc |
| Sideoplysninger | 368 pages |
| Mål | 232 x 193 x 19 |
| ISBN-13 / EAN-13 | 9780470051245 |