The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and ... (Bog, Paperback, Engelsk)
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The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors

(Bog, Paperback, Engelsk)
Forfattere: Margo Berman, Robyn Blakeman
Forlag: Rowman & Littlefield

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Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

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Alle detaljer

Forlag Rowman & Littlefield
Forfattere Margo Berman, Robyn Blakeman
Type Bog
Format Paperback
Sprog Engelsk
Udgivelsesdato 16-07-2009
Første udgivelsesår 2009
Originalsprog United States
Sideantal 224
Indbinding Paperback
Forlag Rowman & Littlefield
Sideoplysninger 224 pages
Mål 150 x 228 x 18
ISBN-13 / EAN-13 9780742555518